I'm sure you know by now that increasing your repeat customer base is the easiest way to increase your bottom line. Period.
Smart businesses that are able to leverage their existing efforts generate more income from less work. It's part of working on your business instead of in it.
You've already invested in the customers you have, so it just takes a few simple strategies (that you may be doing already!) to get those customers to come back and buy from you over and over again.
Focus on repeat business and get more for your customer acquisition investment.
When it comes to marketing and generating more revenue, I find that most business owners are focused outward.
They've carefully established and segmented their target market and created specific offers and messages for each market segment. They spend thousands of dollars in advertising and direct mail campaigns in hot pursuit of more leads, more customers, and more foot traffic.
Now, don't get me wrong. This is an effective way to build a business. However, it can be costly and time consuming. It requires constant and consistent effort, which generates great results, but in order to keep generating results you have to keep putting in the effort. Plus, at the end of the day you're spending money every time a sale gets rung through the till or contract is signed.
A repeat business strategy means focusing inward - on the customers you have already converted. You've paid to acquire their business, so it's worth a little extra effort to maximize that investment and get that customer to come back and purchase again.